It is important for you to do your homework carefully in
order to gain the maximum out of your investment in voice over services and ensure that it turns out to be a great
experience both for yourself and the amazing talent that you have hired. It is
important to have a seamless experience as it is the only way you can maximize
your ROI and save your time, money and other valuable resources. Here we list
few important tips that will let you hire top voice over agency.
Recording projects
should include a creative brief
It is a well-documented fact that best of presentations
are always accompanied by a creative brief. However, it is always seen that a
creative brief is not given the attention it deserves probably owing to time
constraints. This certainly should not be the case as carrying forward a
project without a well-prepared creative brief often leads to a lot of
miscommunication and misjudgment between your organization and the artist you
have hired from outside from a voice over agency.
A good creative brief on the other hand creates a synergy
between the producer and the artist. Both are in sync regarding what needs to
be done and what approach should be taken to help it achieve its desired
objective and help the business generate good return on its investment.
Furthermore, a good creative brief can keep the messaging
straight even as it keeps moving back and forth between your organization and
external vendors. Devoid of any miscommunication or deviance, the project is
most likely to achieve its end goal.
Ensure that your voice
over script is ready beforehand
As a scriptwriter it is of utmost importance for you to
align the right tone and reading level in order to ensure that your target
audience does not have any difficulty in comprehending the message. Experts
warn that one of the leading cause of error is the misguided notion that a
voice actor can be comfortable for all types and forms of scripts. They can read
it perfectly despite the level of complexity associated with the language. This
certainly is not the case and a surefire recipe for disaster. A good script is
one which all ready to be handed over to the voice over actor with all the
nuances in place---correct pronunciation, absence of bombastic words,
elimination of jargon and acronyms among others.
Ensure that the focus is on story and not on buzzwords,
jargon, or acronyms that is most likely to put off your listeners. For example
do you know what Fssai stands for? Or should you simply say Food Safety and
Standards Authority of India.
Have belief in the
talent you have hired
Please be very mindful of the fact that under-directing
and over-directing both are harmful.
You’ve taken voice
over services from a third-party vendor, and it is expected that they will
know what vocal approach will bring out the best results. Just step back and
let them do their work without frequent intervention.
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